Health care professionals have always encouraged mothers to breastfeed their child ideally, right after birth up to twelve months. The American Academy of Pediatrics recognizes it as the gold standard in infant nutrition. Doing so benefits both the mother and the infant. Aside from the promotion of mother and child bonding, it also helps strengthen both parties’ health. For example, during breastfeeding, the mother passes antibodies to the infant that fights off microorganisms that causes infection. Mothers could also experience lactating amenorrhea, a natural contraception that may last up to six months.
Unfortunately, not all mothers could have the luxury of experiencing this task because they have to go immediately back to work, they’re on a maintenance drug, or they’re not in their proper health condition due to certain diseases. Because of this, they rather purchase the expensive infant formulas to alleviate their guilt without realizing that the cost doesn’t reflect the quality of the product at all. The Food and Drug Administration (FDA) makes it a point that every product available in the market right now passed their standards. Store brand or private-labelled formulas are inexpensive yet it contains adequate nutrients that are equivalent to what the larger pharmaceutical companies has to offer. So instead of spending more money on those national brand formulas, mothers can now be rest assured that their kids are receiving the same amount of nutrition from buying store brand formula too.
And as of October 1, 2009, a new WIC (Women, Infant and Child Program) aimed at increasing breastfeeding rates among families. This can result to a 20% decrease in infant-formula subsidies, baby foods, juices, and fresh fruits and vegetables for babies. Thus, parents who previously had most of their formula paid for by WIC may now have to purchase formula on their own.